Leveraging NPS to Drive Revenue and ROI
SurveySensum
SEPTEMBER 8, 2023
However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. NPS cuts cost of customer acquisition: According to the research done by Frederick Reichheld of Bain & Company (the inventor of NPS) increasing customer retention rates by 5% increases profits by 25% to 95%.
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