Remove blog page 122
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Digital storytelling: The unabashed power in CX

Customer Bliss

If you have a hard copy of my book Chief Customer Officer 2.0 , some additional resources around feedback, storytelling, and digital storytelling — with case studies — run from about page 116 to 122. We’ll be back next week doing our own versions of digital storytelling: a podcast and some new blogs.

CX 95
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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. But, there is little that is really new or trailblazing in this idea.