#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions
PeopleMetrics
APRIL 9, 2018
Voice of Customer (VoC) programs (also known as Customer Experience Management (CEM) programs) are becoming the single source of truth for most organizations with regard to how the customer feels about their experience with a given company. can all be folded into a VoC program to get answers fast.
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