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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

In B2C, business is mainly transactional. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. VoC In Both Worlds. Sean holds a Ph.D.

VOC 122
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Customer Experience Challenges According to 15 CX Experts

Lumoa

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. data security, gig economy, AI, machine learning).” Never underestimate the customers expectation in CX.

CX 64
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CX Secrets: Not measuring CX is like not counting your money

PeopleMetrics

But with the way that we're looking at customer feedback data these days, you'd have to be a little crazy to manage your business without knowing specifically what your customersexperience was every single day for two main reasons: 1. You risk losing your best customers. Final thought.

CX 97