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Customer Experience for the Future: Brilliance by Pattern Discovery

ClearAction

When managers see how much of their future revenue is at stake, pending certain actions, what needs to be done can become crystal clear. It can take years to perfect customer lifetime value calculations; most companies start with cumulative revenue over the expected duration of customer relationship with the company.

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21 Tips for 2021 Customer Experience Excellence

ClearAction

3) Stop calling customer experience managementcustomer experience” This is success-limiting because it mixes apples and oranges. Customer experience is something that occurs in customers’ perceptions. 10) Start seeing your customer experience index as a lagging indicator.