ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. Value chain thinking is extremely valuable in customer experience management. See the tw telecom example: Is Operations Involved in B2B Customer Experience? ).

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

PeopleMetrics

DECEMBER 5, 2017

Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them?

Close the Loop 117

Close the Loop Net Promoter Score Hospitality Hospitality 117

PeopleMetrics

MAY 4, 2020

In this model, a centralized team is composed of a handful of members who are responsible for closing the loop on all recover alerts. If they cannot resolve the issue themselves, they often assign the case to someone in the organization who can. That leads to a more customer-centric culture! Does Closing the Loop Pay?

Close the Loop 78

Close the Loop VOC CEM NPS 78