In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs
Qualtrics
OCTOBER 9, 2020
Unstructured data is becoming an increasingly important part of a successful listening program. CX leaders all recognize the importance of a robust structured VoC data collection program. First off, can you explain what unstructured data is? social media comments , user reviews, etc.). You mention conversations.
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