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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Understanding Customer Experience Management (CEM) Let’s start at the beginning. CEM is no different, but tracking metrics alone is not a strategy.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Both groups of technologies can be utilized to make analytics more actionable. Why is NPS ® going up or down? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Both groups of technologies can be utilized to make analytics more actionable. Why is NPS ® going up or down? Do you love CEM as much as we do? Why are your customers turning away from you?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Both groups of technologies can be utilized to make analytics more actionable. Why is NPS ® going up or down? Do you love CEM as much as we do? Why are your customers turning away from you?