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Why You Should Add Predictive Analytics to Your CEM Toolbox

Callminer

The post Why You Should Add Predictive Analytics to Your CEM Toolbox appeared first on CallMiner. Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal.

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Why You Should Add Predictive Analytics to Your CEM Toolbox

Callminer

Predictive analytics, in combination with speech analytics, can help your organization provide an improved customer experience. Read more.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? Why are your customers turning away from you? Why is the retention of your customers so high/low?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? Do you love CEM as much as we do? Why are your customers turning away from you? Why is the retention of your customers so high/low?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? Do you love CEM as much as we do? Why are your customers turning away from you? Why is the retention of your customers so high/low?

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State of Business-to-Business Customer Experience Management

ClearAction

In today's array of CXM webinars, articles, and conference speeches, hot topics include predictive analytics, journey mapping, touch-points, user experience, communities, digital and content marketing, self-service and social media. Contact the author, Lynn Hunsaker , to find out how to customize these insights to your situation.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

This is then combined, or integrated, with qualitative and quantitative customer research (in other words, it is not possible to gain a complete MRI of customer behavior without tactical and strategic research), especially in areas of customer need and behavioral segmentation.

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