Close the Loop Customer Feedback Structured Data Unstructured Data 
CX Accelerator
FEBRUARY 12, 2018
To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program. Also, there are reports that between 80-85% of information a business uses is in unstructured form. Why Is VoC Important?
SurveySensum
MARCH 3, 2022
A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. You may find it easy to collect data manually from a hundred customers.
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