Close the Loop Customer Feedback VOE Voice of the Customer 
Doing CX Right
SEPTEMBER 5, 2020
Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.
CX Journey
JULY 10, 2014
You''ll conduct linkage analysis to link customer and employee data, customer feedback with operational metrics, and all data to financial measures. Then close the loop on your own change management process: track and measure your efforts in order to maintain a continuous improvement cycle. I know it''s not.
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