InteractionMetrics

APRIL 16, 2024

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. The Usual Definition of Customer Experience Many companies, such as Zendesk, Oracle, etc.,

Customer Experience 52

Customer Experience Mystery Shopping Net Promoter Score AI 52

Zendesk

AUGUST 22, 2023

Identify customer touchpoints causing issues and areas where they are satisfied. Ask open-ended questions and listen carefully to customer feedback to gain a deeper knowledge regarding increasing customer engagement. 63 moons mapped out the customer journey so it could guide people through inherent pain points.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

InteractionMetrics

OCTOBER 16, 2023

Defining Customer Experience Customer experience is what we hear, see, and feel when interacting with a company PLUS what we bring to a company based on its claims and values – and what other companies do. Note that often CX is defined ONLY as the touchpoints a customer has with a company. Of course not.

Customer Experience 52

Customer Experience Net Promoter Score Retail CX 52