InteractionMetrics

APRIL 16, 2024

They send surveys, analyze touchpoints, and build out customer personas. define customer experience as the sum of customers’ interactions with a company’s touchpoints. An example of absolutist thinking is the assumption that one method, like a survey, or one metric, like Net Promoter Score, is sufficient.

Customer Experience 52

Customer Experience Mystery Shopping Net Promoter Score AI 52

Zendesk

AUGUST 22, 2023

High Net Promoter Score®: Customers are more likely to recommend your company to their peers when they’re given a great product accompanied by great service. Identify customer touchpoints causing issues and areas where they are satisfied. Does [Product or Service Name] help you achieve your goals?

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

InteractionMetrics

OCTOBER 16, 2023

Note that often CX is defined ONLY as the touchpoints a customer has with a company. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score. Then, eliminate them.

Customer Experience 52

Customer Experience Net Promoter Score Retail CX 52