CRM Customer Acquisition Customer Journey Map CX Transformation 
1 to 1
DECEMBER 13, 2021
You can also use data collection to build a more nuanced understanding for the “why” behind your customer journey maps. Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer.
PeopleMetrics
NOVEMBER 1, 2022
Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints. What’s a Customer Journey Map?
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