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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Companies do marketing, sales and CRM – the customer does the experience! Matt Dixon, Keynote Speaker and Author, Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group @matthewxdixon | blog “I see the end of the traditional customer survey as we know it.

CX 129
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Customer Experience Challenges According to 15 CX Experts

Lumoa

Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer. Customer surveys, deep dives into customer service contacts, and conversations with key customers are great ways to fuel continuous improvement.

CX 64
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A crash course in customer satisfaction

Zendesk

The tool includes analytics for agent performance and customer surveys, so you can study complaints and compliments regarding your services. Even without a CRM like Zendesk, you can still keep close tabs on customer feedback. Using a tool like the balanced scorecard is a great first step. Internal business.