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The great differentiator: How fintech companies are prioritizing great customer service

Intercom

Fintech has become a major force in the finance industry. And the cherry on top – anyone can easily manage their finances through mobile apps and online platforms without waiting in line in a busy bank branch. Everything is faster and more efficient. They want the customers to be answered in the here and now.

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Customer experience, whose business is it?

Lumoa

However, the back-office functions, like HR or Finance are involved into CX very seldom. They also support integrations e.g. enabling feedback to flow back to CRM system or help Customer Support department in fixing the issues in real-time. Finance You might ask "How could a finance department influence customer experience?"

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Customer experience, whose business is it?

Lumoa

However, the back-office functions, like HR or Finance are very seldom involved in CX. They also support integrations e.g. enabling feedback to flow back to CRM system or help Customer Support department in fixing the issues in real-time. Finance You might ask "How could a finance department influence customer experience?"