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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Voice-of-the-customer programs (Net Promoter surveys, customer advisory boards, user groups, etc.)

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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

For example, at Applied Materials where I worked for 11 years, we had a corporate value of "close to the customer" We took a lot of pride in that. We had to be close to our customer because the sales cycle was many months in duration, and the product manufacturing and installation cycles were just as long.

CXM 118
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Customer Experience for the Future — Key #5: Momentum Drives Company Growth

ClearAction

Every C-team member's belief that their existence is thanks to satisfied customers is essential for true customer experience momentum. Shared vision and ownership must also take place among everyone whose formal job is customer experience management.

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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California. That gives you an idea of how long I’ve been in this field.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. CXM status quo is on a long slog to CX-centricity because it begins with a program such as customer service, customer voice, CRM, customer loyalty program, or digital marketing.

CXM 63
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. He is a thought leader, speaker, and has been the UK Customer Experience Awards Judge. . LinkedIn : [link] /.