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IS YOUR PROCESS SOMEONE’S PAIN?

Futurelab

But I would still argue that the biggest customer impact can be made by changing something mundane and familiar, often barely visible on the outside. A client of ours, a testing device manufacturer, had a service contract that promised replacement of broken equipment within the next 3 business days.

VOC 157
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Four Ideas for Navigating Backorders with B2B Customers

Heart of the Customer

As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. We found one major consistency: customers in all three reported recent backorder issues. The customers were all businesses, but that’s where their similarities ended.

B2B 84
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What's it like to work with Confirmit?

Confirmit

In this video, business leaders in the Market Research, Customer Experience, and Employee Engagements worlds talk about their experience of working with Confirmit. They highlight Confirmit's deep expertise across Voice of the Customer and Market Research, and discuss how Confirmit helps them to reach their objectives.

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CX at the World’s Largest Manufacturer of Eyeglasses, With Diana Helfinstine – CB43

Customer Bliss

From her LinkedIn: Essilor is the world’s leading manufacturer of eyeglass lenses, recognized as one of the top 25 Most Innovative Companies in the World by Forbes for the past two years. That was one of her first “voice at the table” roles, especially around the different channels where a company can speak to customers.

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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. B2B Customer Loyalty. Customer Experience Enablement at GE.

B2B 59
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Failing Your Customers Can Help You Serve Them Better

PeopleMetrics

In this and other fields such as manufacturing and electronics, this is done through Failure Analysis – a formal process for determining the causes of failure, to prevent it from happening in the future. So first recognize that part of your job as a customer experience professional is to leverage failure to do better in the future.

Gaming 94
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The Big Fail: Why Are You Not Listening to the ‘Voice of Your Product’?

Beyond Philosophy

Anticipating the needs of your customers is going to be the next level of exceeding their expectations. However, to be proactive, you need to add a new voice into the mix with the “Voice of the Customer (VoC).” It’s the “Voice of the Product (VoP),” and it can tell you a lot about what your customers want.

VOC 78