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CX at the World’s Largest Manufacturer of Eyeglasses, With Diana Helfinstine – CB43

Customer Bliss

From her LinkedIn: Essilor is the world’s leading manufacturer of eyeglass lenses, recognized as one of the top 25 Most Innovative Companies in the World by Forbes for the past two years. That was one of her first “voice at the table” roles, especially around the different channels where a company can speak to customers.

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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. B2B Customer Loyalty. Customer Experience Enablement at GE.

B2B 59
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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer. What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? Reduce customer churn.

VOC 52
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B2B Customer Experience: Do This, Not That

ClearAction

Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views.

B2B 86
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“Forever Better”: Miele Canada and the Pursuit of Customer Service Excellence [Interview]

Fonolo

Customer service is paramount to our organization here in Canada,” he says. “We We are ‘customer first’, as they are the nucleus of our services, operations, policies, and processes. At every touchpoint in the consumer’s journey with Miele, we have a direct influence and the ability to modify our efforts to benefit the consumer.

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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California. That gives you an idea of how long I’ve been in this field.

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6 things tech companies should know about experience management (XM)

Qualtrics

It isn’t just a manufacturer of premium endpoints – it’s the gateway to experiences that bring people entertainment, connection, and joy. 86% of companies believe operational data isn’t doing enough to help them offer better experiences to customers. The voice of the customer should be front and center.