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EACH NUMBER COUNTS

Futurelab

When I presented customer feedback to a global leader in steel manufacturing, the management team was very happy with the overall scores (which were pretty decent). They were especially pleased with the page where we had grouped the results based on the contribution of the customers. Feedback is not about the averages.

VOC 144
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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

Customer satisfaction drives key metrics like your Net Promoter Score (NPS). Satisfied customers are also paying customers, so keeping them happy also helps your bottom line. In 2024, delivering quality CX is so critical to business success that no Customer Experience Officer (CXO) can afford to overlook it.

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Q&A with April Obersteller, Director of Global Experience at woom Bikes, One of the Fastest-Growing Companies in the U.S.

Execs In The Know

The brand specializes in designing and manufacturing high-quality bicycles for children. O ne of the deepest for us has been the voice of the customer. It’s been a game changer because it has allowed us to build trust with both our customers and our team members. For a company of our size, this is huge.

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Customer Experience for the Future: Context is King

ClearAction

“On the manufacturing line, my job is to produce product according to our deadlines.”. “In In customer experience management, my job is to maximize our index (e.g. NPS) scores.”. As a corporate lawyer, my job is to help the company operate as smoothly as possible for customers’ long-term well-being.”. “On

CXM 83
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“Forever Better”: Miele Canada and the Pursuit of Customer Service Excellence [Interview]

Fonolo

What has made it easier for him to navigate such challenges is two-fold: First, he keeps an eagle eye on key performance indicators like CSat and NPS, and findings from consumer surveys from all touchpoints (powered by a service called Voice of the Customer). About Miele.

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Customer Experience for the Future — Key #1: Context is King

ClearAction

“On the manufacturing line, my job is to produce product according to our deadlines.”. “In In customer experience management, my job is to maximize our index (e.g. NPS) scores.”. As a corporate lawyer, my job is to help the company operate as smoothly as possible for customers’ long-term well-being.”. “On

CXM 71
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. Aim: customers as brand evangelists. Reap: quick-wins >> NPS & revenue (now). earn trust >> NPS & revenue (lifetime value). ease-of-doing-business) to build trust and customer relationship strength.

CXM 63