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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. The money comes from customers. b) Make rough calculations about the lifetime value of that customer segment.

CXM 118
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Customer Experience for the Future: Context is King

ClearAction

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 83
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Customer Experience for the Future — Key #1: Context is King

ClearAction

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 71
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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. B2B Customer Loyalty. Customer Experience Enablement at GE.

B2B 59
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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B2B Customer Experience: Do This, Not That

ClearAction

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company?

B2B 86
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. He is a thought leader, speaker, and has been the UK Customer Experience Awards Judge. . LinkedIn : [link] /.