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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

In the omnichannel era we’re now living in, automation is the hook that helps crochet all the threads together. Here we are in 2020 with much better data collection than we’ve ever had. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth.

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The Contact Center Stack – Here’s what you need to build a modern contact center

Taylor Reach Group

Besides the alphabet soup of acronyms – WFM, CRM, LMS, to name a few – there are also myriad ways to mix and match platforms. Customer Relationship Management (CRM). There are a few things to keep in mind when discussing a Customer Relationship Management (CRM) solution for a contact center. Learning Management System (LMS).

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Perhaps the most important component of CX optimization is an omnichannel approach. The purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns. Need proof of omnichannel’s appeal? According to Omnisend, the purchase rate of omnichannel campaigns is 287 percent higher than single-channel campaigns.