Remove Customer Experience Management Remove Customer Feedback Remove Finance Remove Invoicing
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Customer experience, whose business is it?

Lumoa

Luckily top management and CEO now understand more often that customer experience is rather a necessity than a cost. However, the back-office functions, like HR or Finance are involved into CX very seldom. Organizational roles in customer experience management. Let's go deeper in each of the roles.

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Customer experience, whose business is it?

Lumoa

However, the back-office functions, like HR or Finance are very seldom involved in CX. Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments.