Customer Experience Management Customer Retention Outlook Predictive Analytics 
ClearAction
OCTOBER 16, 2019
For Marketing’s shift from acquisition addiction to retention riches, here are three keys: context, alignment, and nimbleness. 1st Key to Retention-Rich Marketing: Context. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics.
Lumoa
SEPTEMBER 11, 2023
Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration.
Lumoa
SEPTEMBER 11, 2023
Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration.
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