Remove Customer Experience Remove Customer Experience Management Remove Customer Experience Maturity Model Remove Voice of the Customer
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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 71
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 54