Customer Experience, Customer Survey, CX and Direct Marketing

How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

JULY 12, 2016

In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.

Customer Experience

Customer Experience Retail Customer Journey Map Social Media

S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

NOVEMBER 3, 2023

Since AI has automated so much of CX, that may be true. But the onslaught of surveys emphasizes how impersonal they’ve become. For instance, read about my recent experience with Lowes. This is from a company that probably has a huge customer experience plan, team, and initiatives in place. Did I hear a peep?

Net Promoter Score

Net Promoter Score Customer Satisfaction Customer Feedback Customer Survey

Tech Customer Success

How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

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