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Customer Experience author Elizabeth Dixon on the CX that makes an impact

Intercom

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.

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Crate & Barrel on experience gaps: why they occur and how to close them

Qualtrics

But none of this makes a difference for the customer experience. Gaps appear when companies think what it knows about processes is known and understood by customers as well. Omnichannel customer journeys are the reality for many brands. Listen to customers at every point of a journey. Celebrate customer wins.