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Avoiding Bot Biases in Customer Experience

Taylor Reach Group

How pervasive is the impending impact of artificial intelligence (AI) on the customer experience (CX)? In the time spent by much greater minds pondering this question from a broader viewpoint, machine learning continues to make its way into all facets of the customer experience. By: JD Fairweather.

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Contact Center and CX Expos Conferences and Summits – June 2018

Taylor Reach Group

At Taylor Reach Group, we have compiled a list with hundreds of expos, conferences and summits focused on the Call Center, Contact Center and/or Customer Experience. See a lineup of leading retail experts in analytics, data science, data mining, eCommerce & marketing optimization for 2018.

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Understanding the Cost of Not Doing (the Right) Personas

CX Journey

The problem with many personas is that they are either based on irrelevant data about your prospect, use poorly sourced data, or are based on what is sometimes referred to as “ ouija board personas ” — customer profiles built from no actual data at all. If you don’t understand your customers, you can’t sell to them.