article thumbnail

How to launch a digital customer experience transformation

Zendesk

In a business world where customer expectations are perpetually evolving, the customer experience plays an outsize role in whether a company succeeds or fails. This goes far beyond customer service, though that certainly plays a part in the customer experience. What is a customer experience transformation?

article thumbnail

SugarConnection: How It’s Unleashing the Power of Customer Experience for Australia and New Zealand

SugarCRM

Recent findings from Forrester show that two-thirds of Australian brands still struggle to deliver outstanding customer experiences. Too often, customer experience (CX) strategies sit siloed in different departments. SugarConnection isn’t just another customer experience conference. Why the discrepancy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. He extended the network to engineering and product management.

article thumbnail

From SugarConnection Boston: How 4 Leading Brands are Excelling at CX

SugarCRM

The unified communications company wanted to get as much as possible out of its customer experience platform. So the team created configuration after configuration — first to gain a deeper understanding of critical internal processes, and eventually to address areas specific to the customer and partner experience.

CX 20