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Q&A with April Obersteller, Director of Global Experience at woom Bikes, One of the Fastest-Growing Companies in the U.S.

Execs In The Know

In a recent conversation with April Obersteller, Director of Global Experience at woom, she shared how the brand approaches employee experience (EX) and customer experience (CX), its strategy for connecting with customers, and the “Magic Moments” that set children up for a lifetime of happy cycling.

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How to Start Collecting Customer Data

PeopleMetrics

You have been working hard to get your CEO to buy into the need to get closer to customers. But now, leadership understands a formal Voice of the Customer program is essential to achieving your customer experience goals. You have the green light to start to ask customers for feedback! CMCP , CC BY 2.0.

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Feedback is a gift: engaging your customers in a 24/7 world

Qualtrics

Senior living is as emotional as customer experience gets. It’s the definition of ‘always on’ too, as customers live with them 24 hours a day, 7 days a week, 365 days of the year. On working in Customer Experience: It’s one thing to develop a brand image, but another thing to pay it off.