List of the 20 MOST Common Survey Flaws
InteractionMetrics
SEPTEMBER 17, 2019
They would put a kibosh on leading questions and never bug customers with irrelevant or rote inquiries. Toward this end, I have compiled some of the checks we use to vet the customer feedback programs that we manage for our clients. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost.
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