Customer Feedback, Pennsylvania and Touchpoint

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

While CRMs essentially capture transactional sales data and record details about a customer or account, they do not inherently reveal the customers' true sentiment and perceptions when interacting with your brand at different touchpoints. That’s where CEM comes into play. Talk to David.

CEM

CEM CRM Customer Relationship Management VOC

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

FEBRUARY 26, 2018

Checking the pulse of your customers once a year (or not at all) is a bad habit… and it could be deadly. You need to be continually tapped into feedback along critical touchpoints throughout the customer journey. And you can’t stop there. P.S. What did you think of this blog post?

NPS

NPS Net Promoter Score B2B CRM

Tech Customer Success

CEMs vs. CRMs (And Why You Need Both)

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

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