Crate & Barrel on experience gaps: why they occur and how to close them
Qualtrics
MAY 2, 2019
Once they did that, their minds were freed up to think about what would frustrate a customer and what needed to be fixed. On the X4 Summit main stage, Sir Richard Branson told the story of how he started Virgin Atlantic after his flight to Puerto Rico was canceled. Read more about customer journey mapping.
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