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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom

Customer engagement is defined as communicating with your customers over the course of their journey – from acquiring, onboarding, and nurturing to supporting and retaining – to help them get to the outcome they want. Effective customer engagement holds the key to customer retention and loyalty.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. Integration to email and calendar platforms such as Outlook and Gmail are critical, and you should expect your CRM to deliver this as a standard feature.