Remove Customer Retention Remove CXM Remove Predictive Analytics Remove Touchpoint
article thumbnail

Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

With a unified view, companies can understand customer journeys better, predict future behaviours, and tailor interactions to individual needs, significantly enhancing the overall customer experience. Continuous Personalization Customers expect personalized interactions at every touchpoint.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why are your customers turning away from you? Why is the retention of your customers so high/low? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Actionability is also, as we believe, one of the essential aspects of customer experience management. Why are your customers turning away from you? Why is the retention of your customers so high/low?

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Actionability is also, as we believe, one of the essential aspects of customer experience management. Why are your customers turning away from you? Why is the retention of your customers so high/low?