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How to launch a digital customer experience transformation

Zendesk

The word transformation is synonymous with change, so whether you’re working in a call center or directing marketing efforts, getting comfortable with doing things differently comes with the territory. Remember, customer expectations are always evolving, so “this is how we’ve always done it” won’t pass muster.

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4 ways to grow your customer base as a startup

Zendesk

That first customer signed on for $27 a month, but it wasn’t about the money, it was what that first sale represented: validation from a customer of the value Auth0 was driving for them. You can have the best, customer-centric product in the world, but without the right GTM strategy, it’ll never make noise.