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Focus on Customer Experience Management to Improve Customer Retention

SurveySensum

Very likely, it’s an added responsibility on the shoulder of the marketing research team to discover opportunities in terms of gaining customer fan-base and customer engagement. A research by Gartner claimed 80% of your future revenue comes from 20% of current customers. Customer Service (Instant action on negative feedback).

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Five Strategic Enablers Of AI-Driven Retention Transformation

VOZIQ

For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics and machine learning to extract actionable intelligence and drive multichannel retention actions. Unified Customer Data. Predictive Modeling. Personalization.

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The new dawn of Machine Learning

Intercom, Inc.

The tech landscape is changing, the business applications are (potentially) game-changing, and, spoiler alert, Fergal very much believes the hype. In CX, neural networks will likely be used with more traditional machine learning methods to choose actions that provide the best interaction possible with the customer.