Customer Retention NPS Scorecard Touchpoint 
Zendesk
MAY 12, 2021
A “bad experience” can happen at any touchpoint in the customer’s journey, from their first interaction all the way to final sale and beyond. It’s up to every department to provide consistently great experiences that get customers in the door and keep them coming back. Identify and reward loyal customers.
Lumoa
JANUARY 19, 2023
This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. How is NPS increase related to revenue increase or reduced churn? And so on. What are their goals?
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