article thumbnail

Why Distributors Should Be Treated Like Customers

Beyond Philosophy

The second answer is to tie the Customer Experience (CX) and the Customer Experience Metrics into the distributor agreement. They state what the experience should look like and then they measure it through mystery shoppers. However, most distributor deals were struck years ago before the CX became a business imperative.

article thumbnail

Monthly Mash and The Sympathetic Holiday Shopper

Customers That Stick

7 Reasons Brand and CX are Disconnected – Is your company deliveing on your brand promise? Customer Engagement — A Distinction Without a Difference? – Is “customer engagement” just another #custexp term of the moment? An insightful look. Here are 7 reasons why you might not be. Photo Credit: [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience Management: An Exclusive Interview with Micah Solomon

SugarCRM

So, when SugarCRM sat down to learn about customer experience management from Micah Solomon, renowned customer service and CX expert, author, keynote speaker, and webinar host to delve into his customer-centric brain ahead of his upcoming webinar series with Sugar. . Q: Why is a customer experience strategy (CX) so important today? .

article thumbnail

How to Establish a Strong Service Culture Fast

CX Journey

They may then monitor phone calls or use “mystery shoppers” to ensure adherence to the new rules. Companies spend vast sums training employees to follow procedures and flowcharts when interacting with customers. (“If If the customer says X, respond with Y.”)

article thumbnail

Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX

PeopleMetrics

Verified feedback comes from experts, commonly called mystery shoppers or quality assurance professionals , who are hired to assess the experience that a company provides its customers. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data.

VOC 72