CX Structured Data Unstructured Data Voice of the Customer 
CX Accelerator
FEBRUARY 12, 2018
If customers don’t get immediate value, they will likely leave and go to a company who will deliver an experience that meets their expectations. To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program.
PeopleMetrics
JULY 31, 2018
Unstructured feedback is incredibly valuable because it indicates why people feel the way they do. Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. How would they know what to do to fix problems without context?
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