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What is customer experience optimization? (+3 actionable tips)

Zendesk

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Unstructured feedback is incredibly valuable because it indicates why people feel the way they do. Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. How would they know what to do to fix problems without context?

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How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.

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The opinion of 6 experts on the future of contact centers in a post-corona world

Steven Van Belleghem

We have different parts of our group (such as Operations, Global CX Lab, Marketing, Business Intelligence, etc) working together, monitoring, identifying and planning already against some signs of industry trends so we can keep up with and be part of the changes ahead of us.