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A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structured data that’s actually useful for business decisions. Here at Lumoa, we’re more than just a platform; we’re your co-pilot on this journey towards a data-driven, standout customer experience platform.

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Looking to the Future – What's Next for CX?

Confirmit

Customer experience has hit the mainstream and with 2017 just around the corner, it’s time to start thinking about what the next developments will be for CX professionals. We’ll also look at the integration of unstructured and structured data to bring insights to life to inspire employees.

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

4) Tell a complete story with your data. Only using structured data in your VoC initiatives is like having a one-sided coin. Combine structured and unstructured feedback data in your analyses. It doesn’t tell the complete story. In fact, it could set you up for a lot of false positives.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Identify the Company’s Goals Before you start looking for people or draft your CX strategy, your first step should be to clarify and understand the wider objectives of your organization. What’s more, it will help you build a link between your CX team goals and the broader company goals. What does the company want to achieve?

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. Unlike structured data, which are easy to display graphically or in tables, each piece of unstructured data is different—unique to each customer who took the time to provide it.

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How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.

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The Power of Anonymous Employee Feedback: A Comprehensive Guide

SurveySensum

Multiple-choice questions offer structured data, while open-ended questions allow for nuanced responses. Use a Mix of Question Types Diversity in question types is key to obtaining a comprehensive understanding of employees’ experiences. Rating scale questions provide a quantitative measure.