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The beginner’s guide to competitive benchmarking and how to get started

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The benefits of competitive benchmarking can only be realized once you choose a reliable social listening tool that meets your needs and aligns with your organization’s competitive benchmarking goals. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance.

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

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Social suites platforms are designed just for this purpose. Your social suites strategy can easily become disconnected by data silos and point solutions, with different teams engaging with customers in different ways. Your unified social suites strategy should: Capture actionable consumer insights. Fewer silos and dead ends.