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How to launch a digital customer experience transformation

Zendesk

In this article we’ll dive into what it takes to launch a customer experience transformation and how building a customer insights and action engine can drive customer engagement, satisfaction, and revenue. Create a customer insights and action engine. What is a customer experience transformation?

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

There are so many channels they can focus on: content, SEO, direct marketing, etc. Content marketing is the foundation for building whatever you’re trying to do in the long term. What makes content stand out to leads and search engines alike? They’re finally ready to invest meaningfully in growth.

Start-ups 192