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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Moreover, in 2016, we conducted a study of the surveys issued by the nations’ largest retailers. With one exception (7-Eleven), the surveys by the top retailers were unscientific and failed the basics of customer engagement. Double-Barreled Questions. asks about two different behaviors in one question.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Moreover, in 2016, we conducted a study of the surveys issued by the nations’ largest retailers. With one exception (7-Eleven), the surveys by the top retailers were unscientific and failed the basics of customer engagement. Double-Barreled Questions. asks about two different behaviors in one question.