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Beyond Philosophy
SEPTEMBER 6, 2016
Professor Payne cites five reasons: 1. Many companies devote considerably more energy and resources to capturing customers than they do to keeping them. But, all customers are not created equal; some have more potential value than others. Why does this overemphasis and preoccupation happen?
Customer Bliss
AUGUST 31, 2016
So how can organizations in the B2B industry improve and widen their customer engagement through omnichannel tactics to meet these evolving expectations? Spending thousands on a mobile site tomorrow might not be realistic for many B2B companies, but at a minimum creating a clear link to your customer hub on your homepage is a good first step.
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