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Customer experience, whose business is it?

Lumoa

However, the back-office functions, like HR or Finance are involved into CX very seldom. That makes business development's essential role to improve the life of their customer through business innovations. Finance You might ask "How could a finance department influence customer experience?" That's fair. Set up a target.

article thumbnail

Customer experience, whose business is it?

Lumoa

However, the back-office functions, like HR or Finance are very seldom involved in CX. That makes business development's essential role to improve the life of their customer through business innovations. Finance You might ask "How could a finance department influence customer experience?" That's fair. Set up a target.