List of the 20 MOST Common Survey Flaws
InteractionMetrics
SEPTEMBER 17, 2019
Either way, it’s what we call Gaming and it’s the second flaw on the list below. Moreover, in 2016, we conducted a study of the surveys issued by the nations’ largest retailers. With one exception (7-Eleven), the surveys by the top retailers were unscientific and failed the basics of customer engagement. Garbage in. Garbage out.
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