List of the 20 MOST Common Survey Flaws
InteractionMetrics
SEPTEMBER 17, 2019
Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Software-based text analytics are a great start.
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