Confirmit
MAY 12, 2018
In this video, Confirmit's Sarah Simon will discuss techniques to get the best possible story out of your Voice of the Customer Program data. These techniques include topics like key Driver Analysis. Key driver analysis is one of the most powerful analysis techniques available to business today.
ClearAction
JANUARY 6, 2021
Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. Leading indicators are identified by conducting (1) key driver analysis (also known as correlation analysis) with your index (e.g.
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